Card: A presentation of information about a Publisher's
Advertising Zone, the current rates, and available inventory to buy
advertising space on a particular Zone.
Ad Rotation: Different
ads are rotated in a Zone
for display on a Web page. This is done automatically
by our software. Direct Buy ads will be shown if any are scheduled.
When there is no Direct Buy ad to be shown, AdJungle will show
one of the ten default campaigns for each Zone.
Ad Space: The space on a webpage reserved to
Ad View: The
display of a single creative to a consumer on a Web site. A single
page view can have more than one impression if there is more than
one advertisement on the page. See Impression.
individual or entity purchasing online advertising space including
agencies, affiliates, small and large business, and sole proprietors.
Banner: A 468x60 pixel interactive online advertisement in the form of a graphic image that typically runs across the top or bottom of a webpage. May be GIF or JPEG images or Rich Media such as Flash. Many ads are animated since animation has been shown to be more effective. The Leaderboard is 468 pixels wide by 60 pixels high. See Creative.
Booked Space: Website advertising space that
is already sold or otherwise unavailable to receive new campaign
application used to access files from the Internet. Common browsers
are Microsoft's Internet Explorer, Netscape's Navigator, Apple's
Safari, and Opera Software's Opera.
Button: An interactive
online advertisement in the form of a small graphic image. Buttons
are typically 88 x 31 pixels.
A campaign links a specific creative to a destination URL. A campaign
can be scheduled to be displayed on multiple publishers.
Click, Click-Thru or Click-Through: The activation
of a hyperlink using a mouse or other input device. The click-through
is essential to the interactivity of online advertising.
Click-Through Rate (or
Ratio) (CTR) :
The rate of activated ads to total ads displayed. A typical CTR
is 0.5% (1 in 200). Also called Click-Through Percent. The
click-through rate of an advertising creative is one measure of
Click-through URL: When users
click on a banner or text link, the click-through URL is
the new destination to which they are directed.
Click Tracking: The
process of counting and auditing the clicks for a campaign. Click
tracking can be done by a different entity than that which serves
are very tiny text files that are stored on your computer when
you visit certain web pages that record your preferences. They
cannot harm your computer and they do not contain any personal
or private information. Most cookies expire after a certain time
period. The most popular browsers, such as Netscape Navigator and
Internet Explorer, can be set to give you the option of accepting
or rejecting all cookies. Unlike many other
networks, AdJungle does not set a cookie on user's computers as
part of the ad serving process.
Cost per 1,000 Impressions
advertising pricing model based on payments for displaying
a number of impressions of a particular creative on a Publisher's
site. The vast majority of online banner advertising
is priced using the CPM model. The "M" is the Roman numeral for 1,000. This model came from the offline advertising world, not the computer side, which is why the "M"
and not the expected "K". This is a major unit used on the AdJungle site for direct purchases on specific sites (zones); the CPM rate is set by the website owner.
Cost per Action or Acquisition
advertising campaign pricing model based on paying for a specific
action - be it a click, download, lead, or purchase.
Cost per Click
(CPC): A CPA
pricing method that pays a fee for each click on an advertisement.
Some CPC models use an auction or competitive model to vary the
price for a click, and others are based on a fixed fee per click
over a campaign. AdJungle uses this model for advertisers that wish to purchase unused inventory on the AdJungle sites. See Cost per Action (CPA).
Cost per Lead (CPL): A CPA
pricing method that typically pays a fixed fee for the acquisition
of a customer lead, such as a filled out form or an opt-in email
address. See Cost per Action (CPA).
Cost per Sale (CPS): A CPA
pricing method that typically pays a transaction percentage for
the acquisition of a customer that makes a purchase. See Cost per
materials used in advertising to convey a message. AdJungle creatives
can be static graphic, animated graphic, or Rich Media HTML. See
Banner, Button, Skyscraper, Rich Media.
Data Reporting: The presentation and delivery
of publisher website and advertiser campaign data. Data reporting
is typically a combination of tabular and graphic presentation.
data that describes the makeup of a given user base, and includes
information such as age range, gender, education levels, and average
Default Ad: Campaign
that will be shown if there is no Direct Buy campaign. Zones have
ten Default slots, with eight available that can be controlled
by the Site owner.
Direct Buy: Advertising campaign that has been placed by an Advertiser into a Publisher's Zone.
Displays: How many times the advertising zone or ad campaign was displayed to a reader.
contract that forces a Publisher to sell all specified inventory
through a certain channel for a specified period of time. Advertisers
can also be bound to purchase media only through a certain channel
for a specified period of time. AdJungle does not use exclusive
Flash: An animated graphics technology and format from Macromedia. Macromedia's applications, as well as many other third-party authoring programs, generate Flash files, which can be viewed through a Web browser plug-in (the Flash player) or multimedia applications that access the player directly.
Format (GIF): A common graphics
format that can be displayed on almost all web browsers. GIFs typically
display in 256 colors and have built-in compression. Photographic
images are not well suited for use in the GIF format. Static
or animated GIF images are the most common form of banner creative.
Hit: The sending
of a single file from a web server to a user's computer. Most webpages
contain several files, including all HTML, graphics, audio, etc.
Hit is not the same as impression, page view, or number of unique
visitors. Information about hits is of little value as a metric
of online advertising, or online use in general and should not
be used. "HITS" stands for
"How Idiots Track Success" according to some experienced
industry veterans. See Displays.
Host: The individual
or website that displays online advertising. See Publisher.
Hyperlink: The foundation
of online interactivity. This is the clickable link in text or
graphics on a webpage that takes you to another place on the same
page, another page, or another website.
Hypertext Markup Language (HTML): A coding language
used to make hypertext documents for use online.
Hypertext: The text version of the hyperlink.
Hypertext Transfer Protocol (HTTP): The networking
protocol that allows hyperlinks to work.
display of a single creative to a consumer on a website. A single
page view can have more than one impression if there is more than
one advertisement. See Ad View.
ad space available for sale on a website. Ad inventory is determined
by the number of ads on a page, the number of pages containing
ad space and an estimate of future page views.
Internet Protocol Address (IP Address): The
numerical system used to identify the components of the Internet.
Every system connected to the Internet has a unique IP address.
In the current system (IPv4), there are only 4.3 billion unique
Java: An object-oriented programming language
developed by Sun Microsystems, Java supports animation and real-time
information transfer. Web pages that have Java applets embedded
are recognized by Java supported web browsers.
by Netscape to enable Web authors to design interactive sites. Although it shares many of the
can interact with HTML source code, enabling Web authors to spice up their sites with dynamic
anyone can use without purchasing a license.
Joint Photographic Experts
Group (JPEG): Easily
compressed graphics format that displays photographic as well as
graphic images. JPEG is better suited to photographic images.
Keyword: A word
or phrase used to focus an online search and to target advertising.
Advertisers can purchase keywords on search engines to guarantee
that their website information is displayed prominently and/or
display an associated creative. AdJungle uses Keywords to better
match default ads and to help Advertisers find appropriate Publishers.
Leaderboard: A 728x90 pixel interactive
online advertisement in the form of a graphic image that typically
runs across the top or bottom of a webpage. May be
GIF or JPEG images or Rich Media such as Flash. Many ads are animated since animation
has been shown to be more effective. The Leaderboard is 728
pixels wide by 90 pixels high. See Creative.
Link: See Hyperlink.
standardized measurement used for comparison purposes. Online advertising
metrics include Click-through Ratio and Unique Page
Multi Level Marketing
(MLM): This is any marketing structure that has 3+ levels. This
type of marketing generally has strict regulations and should
be entered into carefully.
Page View: The
loading of a webpage by a browser. A single User
result in multiple page views and numerous Impressions.
Reload of the same page is another page view.
Pay Per Click (PPC): See
Cost per Click.
Pay Per Impression (PPI): See
Cost per 1,000 Impressions.
Pay Per Lead (PPL): See
Cost per Lead.
Pay Per Sale (PPS): See
Cost per Sale.
window that pops (launches automatically) behind the current browser
window, as opposed to the more visible (and annoying) pop-up ad
which opens a window in front of the current window.
Publisher: An individual
or entity selling online advertising space, including portal media
planners, Webmasters and other ad networks. Publisher, web publisher,
Webmaster and host are synonymous with respect to online advertising.
Rectangle: A 300x250 pixel interactive online advertisement in the form of a graphic image that typically runs in the middle of content of a webpage. May be GIF or JPEG images or Rich Media such as Flash. Many ads are animated since animation has been shown to be more effective. The Leaderboard is 300 pixels wide by 250 pixels high. See Creative.
Remnant Advertising: Advertisements shown as default ads on Web sites in an AdJungle category. You will choose which category you want for your campaign.
Remnant advertising is low priority and will be superseded by any purchased ad campaign.
Return on Investment (ROI): The actual or perceived
future value of an expense or investment. Ad campaign ROI is a
metric that attempts to determine what the advertiser receives
in return for the cost of the advertising, usually in terms of
new sales. This is a measure
of your profits of a campaign after all associated costs have been
deducted. The higher the ROI, the higher the success level
of the campaign.
Rich Media: A
general term used to describe advances in online creative that
take advantage of enhanced sensory features such as HTML ads, animation,
audio, and video. Rich media takes many different digital file
forms. The serving of rich media creative can require more bandwidth
and software modifications for older systems. Rich media creative
will become more useful as user bandwidth increases.
Marketing (SEM): This is similar to SEO
and also includes pay per click marketing, paid inclusion, and
anything that drives traffic to sites by use of search engines.
Optimization (SEO): This is a method used by site designers
and content writers to create their site in such a way that
it is very search engine friendly. It is most commonly
used to improve rankings within the search engines.
Serving: The real-time, controlled distribution of advertising creative to publisher websites.
Skyscraper: A 120x600 pixel interactive online advertisement in the form of a graphic image that typically runs vertically along the sides of a webpage. May be GIF or JPEG images or Rich Media such as Flash. Many ads are animated since animation has been shown to be more effective. The Leaderboard is 120 pixels wide by 600 pixels high. See Creative.
Slot: Adjungle divides each Zone into slots; each slot contains an ad that is shown to the reader, and AdJungle rotates through each slot to mix up the ads. An advertiser can purchase 1 or more slots on a zone.
Sponsorship: A "long term" advertising
relationship that typically involves the payment of a fixed fee
to display a banner or other graphic on a website, or be included
in an email newsletter.
Statistics (Stats): Data
about the use of a website or the effectiveness of an ad campaign.
The depth and breadth of stats is unlimited.
Surplus Inventory: Website
ad space available for purchase. Surplus inventory is often Remnant
Tag: HTML fragment that enables a website to
serve an impression.
Tracking: The collection and automated analysis
of data associated with the serving of digital creative. Tracking
provides the frequency control, accounting, stats data and anti-fraud
components of a campaign.
volume of visitors to a website. Traffic is the currency of online
success, but is not the only factor. Massive, low grade traffic
to a website with poor content is not nearly as valuable as a lower
volume of loyal and interested users. Sites with specialty content
generally have more valuable traffic than general interest portals.
Uniform Resource Locator
HTTP address used by the World Wide Web to specify a certain site.
This is the unique identifier, or address, of a webpage on the
Internet. For example, http://AdJungle.com is the URL of this site.
Unique Page Views: The
total number of unique pages on a website by a unique visitor.
Unique Visitor and User
unique IP address visiting a website for the first time in a specified
period. Unique visitor is more often associated with long periods
of time, such as a month. User session is more often associated
with shorter periods of time, such as 30 minutes. Both are valuable
traffic metrics for many websites. Even so, there is no exact definition
when talking about Web site statistics. Always find out how a
site determined their number so you can compare to others.
Web Page: The traditional presentation of information
online. Websites are made up of webpages, analogous to the pages
in a book. If frames are used, multiple pages can be displayed
at the same time, resulting in multiple Page Views.
Webmaster: The individual responsible
for the management of a website. See Publisher.
Web Site: A
virtual location online designated by a unique URL. A website is
made up of one or more webpages.
Web Site Categories: System
of grouping based on content or demographic interests. These may
include women's interests, automotive, and financial sites, etc.
Website Profile: Details
that may include historical traffic volume and demographic information
about visitors to the website, or a portion thereof.
Wide Skyscraper: A 160x600 pixel interactive online advertisement in the form of a graphic image that typically runs vertically along the sides of a webpage. May be GIF or JPEG images or Rich Media such as Flash. Many ads are animated since animation has been shown to be more effective. The Leaderboard is 160 pixels wide by 600 pixels high. See Creative.
ads are placed into Zones on Publisher Web sites. A Zone could
be an entire site (i.e. every page on a site), or it could be a portion of a site that is set
apart by its content or user demographics. Larger sites will set
up multiple Zones to better target the advertisements served.